Starbucks Unicorn Frappuccino

By Candace Nelson - 8:23 PM

Unicorn FrappuccinoSo, I had to. I gave in and tried the Starbucks Unicorn Frappuccino.

The new drink that came out yesterday and is only available through this weekend. It is capitalizing on the unicorn/rainbow craze that harkens back - for us former '90s kids - to the Lisa Frank era. Unicorns are everywhere now. There are unicorn noodles, lattes, toast, macarons, pancakes and Pop-Tarts.

Unicorn FrappuccinoAnd, I partially did this because I wanted to see what it was like (and literally do not care if it's ~ugh~ basic), partially for work, and partially because it's kind of an incredible case study. This is the first mass-marketed product literally made for Instagram. We've hit a new level, folks. We're creating food - on a massive scale - simply for Instagram. That's kind of incredible.

Yesterday was so busy for this drink that both standalone Starbucks in Morgantown sold out. On the first day. Luckily, I work next door to the Starbucks in the Waterfront, and they had ample supplies. The barista, however, was clearly over making them.

Either way, I actually thought it was good (though many others didn't). It was fruity, and mine only had a hint of sour.

Have you tried it yet? What did you think?

Unicorn Frappuccino

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