It's one of the biggest scams in food. Forbes has reported that people are shelling out cash for this unique beef. But Larry Olmsted states simply, "You cannot buy Japanese Kobe beef in this country." It's really interesting because most of us are thinking, "He doesn't know what he's talking about. I have bought Kobe beef." But you really haven't. Check it out, it's a great article: http://www.forbes.com/sites/larryolmsted/2012/04/12/foods-biggest-scam-the-great-kobe-beef-lie/