The Sheik has been around Jacksonville since the ‘70s, and its retro vibe is reflected in the architecture and red, white & blue color palette.
I went through the drive-thru at The Sheik and looked over their menu of pitas, which they are known for. I wanted to try two different ones.
"In 1972, brothers Samir 'Sam' and Munir 'Mike Senior' Salameh, along with their wives Suad 'Sue' and Basima, opened the first Sheik restaurant on the corner of 18th Street and Main Street in Jacksonville, Florida. That restaurant still operates today. From the very beginning the brothers knew that the keys to any successful restaurant are great service and great food. The Sheik became known for selling the best “Steak in a Sack” or steak pita and for its “Camel Rider,” or deli meat pita. The chain also originated the “Cherry Lime,” The Sheik’s version of a black cherry and lime soft drink. All three items have gone on to become ubiquitous throughout the South and synonymous with the Jacksonville dining scene — even garnering an article in The New York Times."
Steak Pita – Steak in a Sack – (Tender slices of steak cooked with onions in pita bread) - The steak was thin and tender, but didn’t have a ton of seasoning, and the onions got lost in the mix. The melted cheese and sauce did their best to pull it all together, but it could’ve used something extra—maybe a hit of spice or a sharper cheese. Not bad at all, just kind of middle-of-the-road.
The Camel Rider has Ham, Salami, Bologna, Cheese, Lettuce, Tomato, Mayo, Onions & Dressing. The pita was soft and held up well, and the mix of ham, salami, and cheese was fine -- salty, a little smoky --but nothing really popped. The white sauce helped, adding some creaminess and tang, but overall it felt like a decent sandwich that leaned more on nostalgia than flavor. The cherry lime drink is a classic for a reason.
Grade: B
